3 Little-Known Strategies That’ll Amp Up Your Video Marketing Results

In the old days, content was all about what people read or heard, but times have changed and visual content has begun to dominate the marketing landscape.

According to a recent study, video marketing increases qualified leads by 66 percent each year, and boosts brand awareness by 54 percent.

But video marketing isn’t just about grabbing the attention of your target audience, it’s also about converting them into paying customers.

As you evaluate your video marketing efforts, here are three strategies you can implement to help your company’s bottom-line.

1. Create 360 Videos

360 video allows users to view a video from every possible angle.

Instead of being limited to a camera’s point-of-view, 360 lets users turn as they would in real life to see every detail in the video environment. So how can brands use this to their advantage?

One example is Oreo, which recently creates a 360 video that takes viewers into an Oreo-filled wonderland to explain how its Filled Cupcake Flavored Oreo Cookie was made.

Viewers are able to navigate through the world, using their computer mouse as their guide.