3 Strategies to Make Your Brand Story Truly Stand Out

Stories are powerful. Whether it’s fiction or non-fiction, film or print, a good story has the power to impact people emotionally and change lives. And for centuries, people have not only been turning to storytelling for entertainment but for education and persuasion because of a story’s power to connect and impact audiences. And because connecting with audiences emotionally is such an important part of a successful marketing strategy, having a brand story can really boost your marketing efforts.

But having a brand story alone isn’t enough. You need to develop that story and tell it in a way that will make your audience remember it. It needs to make an impact on them and they need to be able to connect with it. So when there are so many stories out there already, how do you make yours stand out from the crows?

These 3 essential elements will help your story be where it needs to be.

1. Show, Don’t Tell

This is probably the most repeated piece of writing advice to ever be said, but it’s for good reason. No matter what kind of story you’re writing, it will always be better if you can illustrate emotions and ideas rather than just stating the facts. Telling your audience that you care about helping the community isn’t nearly as powerful as showing them that you actually take the time to donate your time and money in a genuine effort to impact the lives of others.