3 Super Easy Ways for Small Businesses to Start Adapting to Visual Search

It used to be that a picture was worth a thousand words, now it’s worth a thousand searches. With the increase of visual search technology like Google Lens and Pinterest Lens, visual search is changing the way small businesses need to be looking at digital marketing.

There’s incredible potential for SMBs with visual search. The only problem is that it’s complex and we’re really just beginning to understand how to leverage it for a marketing advantage.

But, some of you are thinking that this is still pretty new, and there’s plenty of wiggle room before small businesses really need to worry about adapting.

Stop right there.

The biggest mistake a small business can make is not taking something as innovative as visual search seriously. It streamlines and enhances the consumer experience, and that’s something we need to pay attention to.

Small business need to start making small changes today to adapt to the major shifts visual search will produce a little further down the road. Here are 3 ways for small businesses to adapt today.

Start with High Quality Content

You have incredibly high standards when it comes to content, and why shouldn’t you? Your…