3 Sure-Fire Strategies To Boost Your Local SEO Marketing Efforts

Smaller businesses in a specific geographical area rely on local SEO to generate quality leads, especially if they are not creating a lot of content. A recent study found that 72 percent of people who performed a local search visited a business within five miles.

Let’s take a look at three strategies you can implement to help improve your local SEO marketing.

1. Sponsor Local Charitable Events

Sponsoring local charitable events can help build credibility in your industry, and connect you more intimately with your target audience. This is true for several reasons, including:

• Promotional Links — The organizations that you sponsor will provide links to your company’s website in their newsletters, websites and social media channels. This can generate a ton of qualified leads from people who donate to these charities.

And if you can tie in the organization you’re sponsoring to your own core values or products and services, that’s even better. For example, a legal firm could sponsor a domestic abuse shelter event, and tie in the mission of helping people in difficult circumstances.