3 Ways to Adapt Your Marketing Strategy During Continued Inflation
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What does digital marketing during inflation have in common with a triathlon?
In both, you’re playing to your strengths, mitigating your weak points and budgeting your fuel or resources so that you can pull through.
Inflation, the general increase in prices and the decline of purchasing power, negatively affects marketing. Specifically, when there’s inflation, marketers are gun-shy about increasing their marketing spend since their customers are buying less.
However, contrary to this knee-jerk reflex of reducing marketing activity in the face of inflation, businesses should consider each inflationary period as a rich vein of innovation and creative marketing.
Going back to the triathlon analogy, you wouldn’t entirely take yourself out of the race. Instead, you would pace yourself until you reach your final sprint.
What we’re saying is that contrary to popular belief, inflationary periods, no matter how long, can still facilitate tremendous growth for your business.
The caveat is that you must optimize your digital marketing strategy to offer customers solutions for inflation-based challenges.
We’ll break down marketing strategies that can help you:
