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3 Ways To Create Video CTAs that Drive Traffic to Your Site
Video is killing it, and marketers are jumping all over this trend.
It is estimated that by 2019, video will generate 85 percent of all search engine traffic in the U.S., but as with all marketing tools, business owners must target their content and understand how to best attract their audience.
Let’s take a look at how you can use powerful calls-to-action (CTAs) in your video content to help convert your viewers into customers.
Preview Longer, Valuable Content
When you’re trying to drive viewers to deeper, long-form pieces of content like white papers or e-guides you can build anticipation by previewing that content with a short video snippet.
Let’s say you own a business that designs mobile websites, and you’ve created a detailed report about how mobile users use the Internet.
You could create a short 30-to-60 second video that previews the report,and then include a clickable CTA that viewers can use to download the report.
The video acts as the teaser for the bigger content, and generates interest and anticipation for the main event.
