Artificial intelligence has come leaps and bounds from a far-away pipe dream to a staple in millions of small-to-medium businesses across the globe, with large-scale international companies not going a day without it. As small business owners, AI may still seem like that distant possibility — but now, more than ever — it’s affordable, accessible, and necessary for small businesses to inject into their operations.
In today’s market, you don’t need a sufficient knowledge on artificial intelligence to realize the savings and growth potential of using AI for your business. And the worst mistake? Believing that AI is no more than just a few chatbots installed on a company’s website, or a few auto-generated images to upload to your Facebook page. AI is skyrocketing business growth, and it’s best not to get left behind.
So how are the small businesses of today leveraging AI in clever, intuitive ways? Let’s dive in.
1. Identify gaps in the market for new products (Dialog)
Small Marketing firm Dialog, founded by Mark Thompson, are using AI data collection tools from Tensor Flow (an AI software library) to gather data on hot products in their clients’s markets and collecting all of the conversations across the internet taking place about those products. This helps Dialog identify opportunities for their clients to innovate on their product lines, using Tensor Flow’s AI data harvesting tool to beat out the competition.
The tools are free, so Mark had no problem introducing this solution to his team and serving his clients with it.
Brands & companies in the coming decade will be able to seamlessly develop and launch products that truly resonate with their audience, because mass data collection takes the guesswork away from ‘what the customer wants’. Dialog are using these tools to serve their own marketing clients but consider what help this would be to large-scale commerce brands like Nike or Gucci.
2. Get help writing fantastic content (WPBeginner)
Syed Balkhi, founder of small online education business WPBeginner, has begun exploring artificial intelligence as a means of churning out high-quality…