5 Social Media Trends You Can’t Afford to Ignore in 2018

If you’re like most business owners, you’re probably analyzing your social media marketing efforts of the past year, and strategizing for how to improve it in 2018.

As social media continues to grow in importance, it’s safe to say that most businesses will be investing more into this marketing channel than ever before. If you’re in this boat, keep reading, since I’m going to shed some light on what you need to keep an eye on as we head into the new year.

Use Ephemeral Content to Better Engage with Your Audience

Ephemeral content is going to continue to grow in popularity, whether you like it or not.

If you’re like most people, you probably think that ephemeral content goes against the concept of marketing, since it doesn’t really leave a lasting impression like more “traditional” marketing does. But this is why it’s so darn brilliant.

Here’s a good example of why…

You’re probably familiar with “flash” sales and how they attract new clients. The sale is there one minute and before you know it, it’s over. People don’t like missing out on good deals, so this type of strategy gets people to act fast.