5 Steps to Create a Lead Generation Report for Your Business

Want to bolster your lead generation efforts? Creating an in-depth report is a great way to determine how well your current strategy is working.

By tracking your strategy, you’ll be able to see what is working and any areas that need to be improved. So, how can you create a lead generation report for your business? Find out everything you need to know in this useful guide.

What Is a Lead Generation Report?

A lead generation report is basically an analysis of leads for your business. It can show you:

• How many leads you had during a set period
• How quickly you acted on leads that came in
• The lead conversion rate

You can create these reports for pay per click ads, or social media campaigns for example. Once you have the report to look over, you’ll be able to see if your lead generation strategy is working, or whether it needs to be adjusted to gain better results.

Lead generation reports are most commonly used by marketers, salespeople, and lead managers.

How to Create a Lead Generation Report

So, now you know what a lead generation report is, how exactly can you create…