5 Ways to Repurpose Content and Grow Your Customer Base

The greatest thing about the content that businesses create is that it can be consumed in so many ways. The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an original piece you’ve created and change its delivery for an entirely different method of consumption. Essentially, you’re recycling the content that you’ve already made and putting it back out there in less time than before. This helps your business get more value out of your investment while also enabling its distribution to various channels where it can reach a new, broader audience.

The Criteria of Repurposing Content

Before you start you want to make sure you’re not flying by the seat of your pants for the sole purpose of creating “new “content. For example, what are your goals for repurposing? Do you want to reach a new audience? Do you want to spend less time creating something brand new? Are you interested in developing a new distribution channel?

These are the questions that will give you a sense of direction and once you’ve decided on this, you want to understand the intricacies of these channels. For example, if you want to create video content from a blog post you need to understand how this platforms audience reacts and what they’re…