7 Effective Ways to Market Your Business without Breaking the Bank

When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers.

However, eliminating your marketing altogether is a mistake that can cost you in the long run — and there’s no need to do it. Here are 7 ways that you can continue to market even if your budget is tiny.

#1: Make Cold Calls

There’s no way to attract new customers or clients without having a “first touch” that introduces them to your brand and lets them know what you can do for them. That’s where cold calling comes in.

Some companies pay for cold calling services but it’s something you can do in house if you’re willing. For the best results, do as much preliminary screening as you can and prepare a cold calling script for callers to use. It’s also a good idea to think about what time of day people will be most receptive to hearing from you.

#2: Start (or Optimize) Your Referral Program

Referral marketing is one of the least expensive and most effective ways to get new clients for your business. A referral can come from an existing customer…