9 Ways to Use Content to Grow Your Email List

There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content.

Sounds easy, right?

A lot of businesses have email lists that have stagnated because they’re not doing anything to attract new subscribers. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt in for emails.

What can you do about it? The answer is right in front of you. All you need is to make it easy for people to sign up and then give them a reason to fork over their email address. Here are 9 things to try.

#1: The Pop-up Opt-In

I know… I know. Pop-ups have a bad rep and if you use them improperly, they can be a real nuisance. A lot of people use pop-up blockers, and you might worry that a pop-up won’t be effective as a means of attracting new subscribers.

The key to using a pop-up effectively is to time its appearance to the moment when the person reading your content is most likely to opt in. You can run A/B tests to figure that out.

#2: The Slide-In

If you don’t like a true pop-up but like the idea of having your opt-in form appear…