Are you keeping up with the latest buzz around artificial intelligence (AI)? It’s literally everywhere you turn, from news headlines to casual conversations… so much so that it’s hard to escape the AI chatter. What’s even more astounding is how quickly it’s become part of our everyday lives. Remember when…

Unless you were living under a rock mid-to-late summer of this year, you probably know that Meta unveiled Threads to facilitate more seamless communication and text sharing. It’s essentially like Twitter, sans the Elon Musk circus going on in the background. In fact, on the surface, it certainly has a…

As a business owner, the easiest path to success is to know who your ideal target audience is. Unfortunately, however, this is something that many businesses — perhaps even yours included — struggles with. At the end of the day, unless you know who you are trying to sell to…

What does digital marketing during inflation have in common with a triathlon? In both, you’re playing to your strengths, mitigating your weak points and budgeting your fuel or resources so that you can pull through. Inflation, the general increase in prices and the decline of purchasing power, negatively affects marketing…

Social media is both a science and an art. The art is the ethos and spirit of your brand. It’s your job to bring that to the table. Today, I want to look at the more practical things you can include in your content marketing strategy to grow your social…

Let’s face it: the Internet has drastically changed the way that we shop for everything from sneakers to carry out. In fact, most people now start their searches online. And oftentimes, this includes scouring through reviews that others have publicly posted. No billboard, online ad, or marketing strategy has as…

The Great Toilet Paper Panic of 2020 demonstrated how fragile our supply chains are and how vulnerable we are to disruptions. The biggest takeaway from global crises and inflation is that how brands respond to customer behavior determines who survives after the dust settles. Inflation generally makes customers spend less…

Content has always been at the center of Google’s ranking algorithms. Low-quality and over-optimized content can lead to penalties for websites. Conversely, relevant, informative, and valuable pieces can propel them to the top of organic search rankings. While this rule of thumb has been around for decades, Artificial Intelligence (AI)…

When you mention chatbots, the first thing that springs to mind is effective customer service. Waiting to get service has always been irksome, but with the growth of eCommerce customers have come to expect 24/7 connectivity and assistance — hence the need for chatbots. In fact, according to a Userlike…