1 day agoLet’s Talk About Citations and Why They Are So ImportantSmall businesses don’t rely on word-of-mouth anymore. Not like they used to — in the traditional sense anyway. Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won’t find your business nowadays. …3 min read
5 days agoElevating Your Customer Experience With AIAI is no longer relegated to science fiction section. Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the…3 min read
Jun 27Content Marketing Mistakes That Cost You CustomersContent marketing is one of the best ways to attract potential customers or clients. It gives your brand the opportunity to deliver value in a way that people are looking for. Quality content, when created correctly, can and will drive a lot of organic traffic to your website or product…5 min read
Jun 237 Things Google Hates and How to Fix ThemEvery website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for. The catch? Google’s playing hard to get — or it might be if…5 min read
Jun 21Top 6 Ways to Connect with Your Audience Through EmailStruggling to get results from your email marketing? While your email list is typically made up of people who are interested in your business, keeping them engaged can be a real challenge. …3 min read
Jun 207 Types of Content Small Businesses Should Focus on Right NowA study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision. Google came up with a 7/11/4 formula for…6 min read
Jun 16How to Use YouTube to Market Your Small BusinessHave you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing stunts. The truth is that YouTube is the world’s second-largest…5 min read
Jun 137 Effective Ways to Market Your Business without Breaking the BankWhen a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers. However, eliminating your marketing altogether is a mistake that can…5 min read
Jun 9How to Reduce Your Unsubscribe RateWouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. That is a fantasy. Unsubscribes are a part of life in the world of email marketing. Sometimes…5 min read
Jun 74 Ways to Get Content Created for Your BusinessIt is often said that content is king in the business world. Helping to drive traffic to your website, keep your audience engaged, and increase conversions; good content can do wonders for your brand. However, it isn’t always easy to create consistently converting content. If you are struggling to find…3 min read
