5 hours agoMember-only5 Ways to Improve Your Social Media Presence… That Actually WorkSocial media is both a science and an art. The art is the ethos and spirit of your brand. It’s your job to bring that to the table. Today, I want to look at the more practical things you can include in your content marketing strategy to grow your social…6 min read6 min read
5 days agoMember-onlyFrom Feedback to Fame: The Ultimate Guide to Harnessing Customer Reviews for Small Business SuccessLet’s face it: the Internet has drastically changed the way that we shop for everything from sneakers to carry out. In fact, most people now start their searches online. And oftentimes, this includes scouring through reviews that others have publicly posted. No billboard, online ad, or marketing strategy has as…5 min read5 min read
Sep 26Member-only3 Proven Tips to Adapt Your Marketing Strategy for the Nagging Headache Called an InflationThe Great Toilet Paper Panic of 2020 demonstrated how fragile our supply chains are and how vulnerable we are to disruptions. The biggest takeaway from global crises and inflation is that how brands respond to customer behavior determines who survives after the dust settles. Inflation generally makes customers spend less…6 min read6 min read
Sep 22Member-onlyYes, Google CAN Detect AI-Driven Content. Here’s How.Content has always been at the center of Google’s ranking algorithms. Low-quality and over-optimized content can lead to penalties for websites. Conversely, relevant, informative, and valuable pieces can propel them to the top of organic search rankings. …6 min read6 min read
Sep 20Member-onlyThe Top 3 Reasons You Should Be Using Chatbots for Sales and MarketingWhen you mention chatbots, the first thing that springs to mind is effective customer service. Waiting to get service has always been irksome, but with the growth of eCommerce customers have come to expect 24/7 connectivity and assistance — hence the need for chatbots. In fact, according to a Userlike…5 min read5 min read
Sep 18Member-onlyA Foolproof Guide to the Role of Colors in Generational MarketingMeta Description — Learn color preferences across the different generations and how to use them to better connect with your audience. Your brand color can make or break your marketing campaigns. Yes, your customers make buying decisions based on your brand’s color(s). …5 min read5 min read
Sep 14Member-onlyYes, Google CAN Detect AI-Driven Content. Here’s How.Content has always been at the center of Google’s ranking algorithms. Low-quality and over-optimized content can lead to penalties for websites. Conversely, relevant, informative, and valuable pieces can propel them to the top of organic search rankings. …6 min read6 min read
Sep 12Member-onlyWhy Your Business Needs a Content CalendarSocial media can sometimes feel like a shot in the dark for local business owners — believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience. Nowadays, people are more…6 min read6 min read
Aug 14Member-onlyWhat Is a Lead Generation Funnel and Why Your Business Needs OneWord of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads. This may sound overwhelming. As a business without a massive marketing department…5 min read5 min read
Aug 10Member-only14 Ways You Can Boost Your Conversion Rates… Starting TodayAs a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness. This article will discuss 14 ways to…5 min read5 min read
