Content Marketing Self-Sabotage? 5 Common Mistakes to Avoid

It’s no secret that content marketing is one of the best ways to get traffic, generate new leads, and drive business to your website.

And while “content is king” might be the popular phrase around the web — there’s a lot more to it than the quantity of content you publish. A successful content marketing strategy requires far more than an endless stream of blogs stuffed with keywords.

Why?

With Over 2 million blog posts published every day, even the smallest missteps can cost you traffic and revenue.

These 5 common content marketing mistakes can sabotage your strategy, even when you’re doing everything else right.

You’re not using video

We all know how easy it is to fall into a comfortable pattern of writing and posting in the same format week after week. You likely add a relevant image or infographic to supplement your content, too. But as it turns out, that’s not good enough anymore.

Today, video is the reigning king of customer engagement. And if you’re not utilizing it, you’re missing out on the best way to capture your audience.

Over 100 million hours of videos are viewed on Facebook alone every day. Companies that incorporate video into their…