From Feedback to Fame: The Ultimate Guide to Harnessing Customer Reviews for Small Business Success

Let’s face it: the Internet has drastically changed the way that we shop for everything from sneakers to carry out.

In fact, most people now start their searches online. And oftentimes, this includes scouring through reviews that others have publicly posted.

No billboard, online ad, or marketing strategy has as much credibility as the word-of-mouth of someone who has purchased a product or service.

For brands, customers posting positive reviews are real-life celebrities and influencers with the power to make — or break — their businesses. They offer authentic insight that no marketing campaign could even come close to.

At the end of the day, however, asking customers to spread the word is one thing… leveraging them is a different ball game altogether.

Here’s everything you need to know about how to successfully cull reviews and use them to improve your brand presence, as well as what to do when the unthinkable happens and someone leaves you a less-than-stellar review.

Here’s everything you need to know about how to successfully cull reviews and use them to improve your brand presence, as well as what to do when the unthinkable happens and someone…