How to Ask for Reviews (and Get Them Fast)

I hope you’re not sick of me talking about online reviews, because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line.

91% of consumers between the ages of 19 and 34 trust reviews, and consumers are more likely to trust your company if you have at least 40 reviews. If you don’t already have a solid review presence, it’s time to get serious about building one.

The great news is that 68% of customers who are asked to leave a review are willing to do so. Here’s how to ask them.

Asking for Reviews in Person

If you’ve got a brick-and-mortar store, then asking for reviews in person may be the way to go. The trick is doing it in a way that doesn’t feel forced or put undue pressure on your customer.

Conversational flow is important. One option is to have your cashier(s) engage with customers when they check out. They can start by asking if the customer found everything they were looking for. Any customer who praises your store or products represents a positive review.

That said, it’s not a good idea to ask for a review as soon as the customer says something positive. Ask a few follow-up questions. Then, as you end the conversation, say something like “We really appreciate feedback from our customers because it helps people learn about us. Would you be willing to write an online review?” You can plug in your platform of choice, whether it’s Yelp, Google…