How To Stir the Hearts and Minds of Your Audience With Great CTAs

When you land on a well-designed website, there are certain things you’ll immediately notice, including a compelling headline that tells you exactly what’s on the page, a color scheme that doesn’t overwhelm the senses, and that all-important call-to-action (CTA) button that is the first step in the conversion of prospects into customers.

But if the CTA is such a key for marketing purposes, why is it that so many businesses fail at the basic purpose of a CTA, which is to get people to actually click on them? The answer is simple: Many business owners don’t understand the science and psychology behind the CTA, and how to maximize both of these elements to get the most bang for their buck.

So to help you create CTAs that grab a user by the throat, here are four of the most common reasons people click on CTAs, with examples to help guide you in the right direction.

The Right Color Makes All the Difference

You’ll often notice that some of the most effective and attention-grabbing CTAs make use of the color that will best contrast with the rest of the landing page. And there are multiple studies out there about how different colors invoke different moods and express different intentions.

One study found that the color blue evokes feelings of calm and relaxation, and also found that both men and women more often cite blue as a favorite color.