How To Stir the Hearts and Minds of Your Audience With Great CTAs

When you land on a well-designed website, there are certain things you’ll immediately notice, including a compelling headline that tells you exactly what’s on the page, a color scheme that doesn’t overwhelm the senses, and that all-important call-to-action (CTA) button that is the first step in the conversion of prospects into customers.

But if the CTA is such a key for marketing purposes, why is it that so many businesses fail at the basic purpose of a CTA, which is to get people to actually click on them? The answer…