If Your Marketing Isn’t Adaptive, You’re Setting Yourself Up for Failure

Adaptive marketing is crucial. If you can’t quickly change your approach when it’s not working, you can be throwing money down the drain. Even when it is working, you should still have a plan to switch it up. When you have a good marketing message and a recognizable brand that are performing as they should be, why should you think about how you can change it? For one, there’s no guarantee that this approach will continue to be successful. Audiences, market forces, and new competition can all shake things up. Here are a few ways to…