Marketing Hacks (That Make Your Life Easier)

Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities.

Since there are only so many hours in a day, it’s essential to have a few tricks up your sleeve: things that can help you fine-tune your marketing and get the most bang for your buck. Here are some marketing hacks to help you focus your attention and reap the rewards.

Pay Attention to Your Data

When was the last time you looked at your data on Google Analytics? If it’s been a while — and if it has, you’re not alone — then it’s time to take corrective action.

The truth is that your analytics provide a wealth of information that can help you improve your marketing and grow your business. For example, do you know which page on your website has the highest bounce rate? Can you pinpoint which blog posts are getting the most traffic?

Review your data and take notes. The best marketing decisions are data-driven. Then, I suggest setting aside some time — even 30 minutes a week can be helpful — to stay on top of your analytics and put them to use.

Ask Your Customers for Feedback

Customer feedback is essential for every business. You need to know what your customers think to figure out which marketing tactics will have the biggest impact.