Meta Threads: What You Should Be Aware of Before Stringing Up

Tabitha Jean Naylor
6 min readOct 10, 2023

Unless you were living under a rock mid-to-late summer of this year, you probably know that Meta unveiled Threads to facilitate more seamless communication and text sharing.

It’s essentially like Twitter, sans the Elon Musk circus going on in the background.

In fact, on the surface, it certainly has a Twitter-like feel, but it gets some brownie points for a better user experience featuring ease of use and privacy for your more private conversations.

Threads reportedly witnessed a staggering 30 million downloads within only 16 hours of its launch on July 5. The number of Threads users as of now is well past the 120 million mark.

According to Neil Patel, “People thought it was impressive how ChatGPT crossed 1 million users in five days… but Threads by Instagram blew everyone out of the water, and even Facebook didn’t expect it to do this well early on.”

After its initial meteoric rise, however, Threads witnessed a massive drop of 70% in July and 79% in August 2023. Average time spent on the app has also plummeted to 2.9 minutes a day (as of August 2023).

Many hail it as a fantastic alternative to Twitter, which has recently been in the news for all the wrong reasons, including multiple technical outages, revenue…

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