The 3 Most Common Mistakes Everyone Makes with Facebook Ads

Did you know that the average Facebook user clicks on 12 ads per month? It’s true — and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your business.

If only you weren’t messing them up.

Look, we can’t say whether your Facebook ads are perfect. Maybe they are. But the truth is that most people do mess them up — and the mistakes they make cause their ad campaigns to be more expensive (and less effective) than they should be.

Fortunately, there’s a quick fix. Once you understand the 3 most common mistakes people make, you can stop making them — and starting to get the results you deserve. Here they are.

#1: Targeting Ads to People Who Aren’t Already Fans

This first mistake can be a real head scratcher for small business owners. Aren’t you supposed to use Facebook ads to grow your audience?

The short answer is no, not really. You can — and we’re not saying that you should never run an ad that targets new customers. But you’ll get more engagement and more clicks if you target the people who already like your company.