What Is a Lead Generation Funnel and Why Your Business Needs One

Tabitha Jean Naylor
5 min readAug 14, 2023

Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads.

This may sound overwhelming. As a business without a massive marketing department, you don’t have the time and…

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