What Is a Lead Generation Funnel and Why Your Business Needs One

Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads.

This may sound overwhelming. As a business without a massive marketing department, you don’t have the time and manpower to develop complex systems of advertising and marketing campaigns. Where do you even begin? Start small. Begin by refining your lead generation funnel.

The Lead Generation Funnel

A lead generation funnel provides direction and purpose for your marketing. To bring in more leads and close more sales. It’s called a funnel because the first stage captures the attention of a broad audience, and this marketing becomes more refined and detailed in the following stages. Here are the four main stages of a lead generation funnel.

• Stage One: Awareness. Consider a new prospect who has never heard of your company or your solution before. They may not even know they need you. In this awareness stage, you are focused on introducing your company and guiding the prospect to understand what you do and why they should trust you.
• Stage Two: Engagement. As the prospect considers…