Content has always been at the center of Google’s ranking algorithms. Low-quality and over-optimized content can lead to penalties for websites. Conversely, relevant, informative, and valuable pieces can propel them to the top of organic search rankings. While this rule of thumb has been around for decades, Artificial Intelligence (AI) has brought a reality check for webmasters and creators.
Suddenly, there’s a new way to create organic content for websites, blog posts, social media, and whitepapers… all within a matter of minutes.
The initial AI rush seemed to end the roles of content marketers. As the dust settles, however, things don’t appear as drastic as they initially did.
The big question at this point is whether Google can recognize AI content and penalize websites for it.
Before answering this question, let’s dig a little deeper into AI content and explore how it has disrupted the digital landscape.
Where Everything Starts: What Is AI Content?
The launch of ChatGPT in November 2022 was a game-changer for online marketers. The platform gained millions of users at a dizzying rate and showed an immense amount of power from the outset. In fact, a recent survey found that almost half of all business leaders are considering how to integrate AI into their overarching business operations.
One of the key uses of AI tools for businesses is creating content for websites, long-form blogs, social media posts, and other marketing materials. Besides quickly churning out content, AI tools can also generate images and even flesh out details for new business ideas. These tools are great from a marketing perspective, but the content they generate is far from perfect and lacks the psychological perspectives that only a real-life human being is able to encapsulate.
Google’s Guidelines on AI-Generated Content
Since content has always been the cornerstone of Google’s algorithms, the search engine was quick to rework its…