Yes, Google CAN Detect AI-Driven Content. Here’s How.

Tabitha Jean Naylor
6 min readSep 22, 2023

Content has always been at the center of Google’s ranking algorithms. Low-quality and over-optimized content can lead to penalties for websites. Conversely, relevant, informative, and valuable pieces can propel them to the top of organic search rankings. While this rule of thumb has been around for decades, Artificial Intelligence (AI) has brought a reality check for webmasters and creators.

Suddenly, there’s a new way to create organic content for websites, blog posts, social media, and whitepapers… all within a matter of minutes.

The initial AI rush seemed to end the roles of content marketers. As the dust settles, however, things don’t appear as drastic as they initially did.

The big question at this point is whether Google can recognize AI content and penalize websites for it.

Before answering this question, let’s dig a little deeper into AI content and explore how it has disrupted the digital landscape.

Where Everything Starts: What Is AI Content?

The launch of ChatGPT in November 2022 was a game-changer for online marketers…